News Center

September 18th, 2015
 

Sidewire Launches News Analysis Platform

SidewireNoise. In a presidential campaign there is always a lot of noise, but it is especially noisy when there are more than a dozen candidates vying for attention. Social media sites certainly help keep tabs on what every candidate is up to, but sites like Twitter and Facebook also contribute to noise level.

If there is anything missing in modern politics, it is civil political discourse. Fortunately, there is a new option for those of us large consumers of news who could do without all the noise and instead participate in a more thoughtful discussion about the news of the day.

Sidewire is a new app designed to aggregate the most important news stories about the 2016 election. It also features original insight from a growing and prominent community of people who work inside the election’s news cycle.

More than 100 political newsmakers have joined the service, including Iowa’s leading and most-respected expert voices across the political spectrum.  Sidewire aggregates the most important news stories about the 2016 election and features original insight.

“Sidewire was built to cut through the noise and showcase the most important political news and what insiders are saying about it,” said Andy Bromberg, Sidewire CEO and co-founder. “By bringing together the people who participate in the news to share their insight, we are building a mobile application where people can go to know better, faster.”

The San Francisco-based startup was founded in 2014 by Bromberg, who studied Math and Computer Science at Stanford, and Tucker Bounds, who was Director of Corporate Communications at Facebook and formerly served as national spokesman for John McCain’s presidential campaign in 2008.  The team includes 10 full-time employees as well as 3 engineers currently finishing their studies at Stanford University.

“We’ve worked hard to build tools to make it easier for the news community to come together to share, discuss, and promote their stories,” said Tucker Bounds, Sidewire’s President and co-founder. “A product launch can feel like the end of a long process, but it’s really just the beginning of our work.”

While the app’s aggregation of political news may seem to be it’s key function, the key feature of Sidewire is the venue it creates for newsmakers and influencers to discuss the merits of an article or weigh in on the news of the day. It combines the functionality of familiar social media sites like Twitter and Facebook with a controlled forum that allows for a meaningful dialog to take place.

When approached earlier this year about being part of the Iowa group of newsmakers, I eagerly agreed to participate. I spend countless hours every day reading various articles about the presidential race, yet I never comment on the article, and only rarely do I share them on my social media accounts.

It’s not because I don’t have my own opinions, trust me I do, it’s because comment sections and even my own Facebook page often don’t provide me with a venue in which I can participate in a thoughtful political discussion. Sidewire now provides such a venue. The benefit for me is the venue it creates, but it is also useful for anyone looking for more in-depth and local commentary of the 2016 presidential race. It’s going to be valuable source of information.

In the world of presidential politics where the focus of the race will move from state-to-state, Sidewire has the opportunity to become the on-line epicenter of the 2016 race.

 


About the Author

Craig Robinson
Craig Robinson is the founder and editor-in-chief of TheIowaRepublican.com, a political news and commentary site he launched in March of 2009. Robinson’s political analysis is respected across party lines, which has allowed him to build a good rapport with journalist across the country. Robinson has also been featured on Iowa Public Television’s Iowa Press, ABC’s This Week, and other local television and radio programs. Campaign’s & Elections Magazine recognized Robinson as one of the top influencers of the 2012 Iowa Caucuses. A 2013 Politico article sited Robinson and TheIowaRepublican.com as the “premier example” of Republican operatives across the country starting up their own political news sites. His website has been repeatedly praised as the best political blog in Iowa by the Washington Post, and in January of 2015, Politico included him on the list of local reporters that matter in the early presidential states. Robinson got his first taste of Iowa politics in 1999 while serving as Steve Forbes’ southeast Iowa field coordinator where he was responsible for organizing 27 Iowa counties. In 2007, Robinson served as the Political Director of the Republican Party of Iowa where he was responsible for organizing the 2007 Iowa Straw Poll and the 2008 First-in-the-Nation Iowa Caucuses. Following the caucuses, he created his own political news and commentary site, TheIowaRepublcian.com. Robinson is also the President of Global Intermediate, a national mail and political communications firm with offices in West Des Moines, Iowa, and Washington, D.C. Robinson utilizes his fundraising and communications background to service Global’s growing client roster with digital and print marketing. Robinson is a native of Goose Lake, Iowa, and a 1999 graduate of St. Ambrose University in Davenport, where he earned degrees in history and political science. Robinson lives in Ankeny, Iowa, with his wife, Amanda, and son, Luke. He is an active member of the Lutheran Church of Hope.




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