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August 4th, 2015

Hillary Clinton’s First Campaign Ad of 2016

Hillary Clinton has launched her first TV ad of the 2016 campaign. The spot tells the story of Clinton’s mother Dorothy, which is also the name of the spot. The 60-second ad features Clinton herself sharing her mother’s story. Clinton also says that she sees her mother in the women who constantly fight for their families and never give up.

It’s a good ad. The Clinton campaign is putting $2 million behind it in Iowa and New Hampshire. Clearly this is a response to Clinton’s poor favorability numbers in national polls. The ad should help her brand, but the fact that Clinton finds herself in the position where she needs to run uplifting biographical ads to boost her poll numbers in August when nobody has yet to air one negative ad against her, is quite astonishing.

And while the ad is good and will be effective, it’s also odd that Hillary is telling her mother’s story, not her own in an effort to relate to voters. When you look at the Republican field of candidates, most of the candidates themselves have a story that would relate to voters. Carly Fiorina often tells her story of going from being a secretary to a top CEO on the campaign trail. Dr. Ben Carson shares his improbable journey from the streets of Detroit to the becoming one of the most celebrated neurosurgeons in the world.

Clinton’s campaign ad is good, but it doesn’t make her any more relatable to people, especially when compared to some of the GOP presidential hopefuls.

Photo by Dave Davidson –

About the Author

Craig Robinson
Craig Robinson is the founder and editor-in-chief of, a political news and commentary site he launched in March of 2009. Robinson’s political analysis is respected across party lines, which has allowed him to build a good rapport with journalist across the country. Robinson has also been featured on Iowa Public Television’s Iowa Press, ABC’s This Week, and other local television and radio programs. Campaign’s & Elections Magazine recognized Robinson as one of the top influencers of the 2012 Iowa Caucuses. A 2013 Politico article sited Robinson and as the “premier example” of Republican operatives across the country starting up their own political news sites. His website has been repeatedly praised as the best political blog in Iowa by the Washington Post, and in January of 2015, Politico included him on the list of local reporters that matter in the early presidential states. Robinson got his first taste of Iowa politics in 1999 while serving as Steve Forbes’ southeast Iowa field coordinator where he was responsible for organizing 27 Iowa counties. In 2007, Robinson served as the Political Director of the Republican Party of Iowa where he was responsible for organizing the 2007 Iowa Straw Poll and the 2008 First-in-the-Nation Iowa Caucuses. Following the caucuses, he created his own political news and commentary site, Robinson is also the President of Global Intermediate, a national mail and political communications firm with offices in West Des Moines, Iowa, and Washington, D.C. Robinson utilizes his fundraising and communications background to service Global’s growing client roster with digital and print marketing. Robinson is a native of Goose Lake, Iowa, and a 1999 graduate of St. Ambrose University in Davenport, where he earned degrees in history and political science. Robinson lives in Ankeny, Iowa, with his wife, Amanda, and son, Luke. He is an active member of the Lutheran Church of Hope.

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