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January 10th, 2012

The Bain of Romney’s Existence: Foreshadowing The General Election

For the first time in 2012 Republican presidential race, Mitt Romney is coming under fire from his opponents.   The combination of Romney’s strategy towards Iowa, his insurmountable lead in New Hampshire, and his opponents’ lack of financial resources has made it difficult for someone to challenge Romney.  That’s about to change now that a Super PAC aligned with Newt Gingrich is about to spend $3.4 million highlighting Romney’s time as the head of Bain Capital.

The Gingrich Super PAC, named Winning Our Future, is planning to air a documentary titled, “When Mitt Romney Came to Town.”  The 30-minute film documents Romney’s time as the head Bain Capital.  The film focuses on four companies that were bought by Bain, which led to plant closures and layoffs.

It is also likely that Winning Our Future will run a series of ads promoting the film.  If the reports that the Super PAC is spending $3.4 million dollars on ads in South Carolina are true, it’s going to be basically impossible not to see the Romney attack in some form or fashion.  To put the $3.4 million figure in perspective, $1.3 million will purchase 2000 points of television in every media market in South Carolina for about a week.  That means it is likely that the group may be buying blocks of time on networks to run the entire documentary.

Even though Gingrich has bemoaned the Romney Super PAC ads that damaged him in Iowa, he has no qualms about a Super PAC supporting him doing the same to Romney.  Gingrich says that so long as everything in the ads is factual, it’s fair game.  Political attacks are a lot like baseball stats, it all depends on how you look at the raw data.

Gingrich has already experienced blowback from the impending attacks on Romney’s time at Bain Capital.   Many conservatives, including Rush Limbaugh, are uncomfortable with how the film uses the class warfare argument against Romney.  Even the Club for Growth has come out and called the arguments against Romney in the film, “disgusting.”

After watching just a couple of short segments from the film, there is no doubt that the film uses the tactics of the left to attack and tear down Romney.  The videos are something that you would expect from the Occupy Wall Street Movement, not something from a Republican Presidential candidate who claims to champion free markets and capitalism.

I agree with Michelle Malkin, a conservative columnist and no fan of Romney’s, who said: “Instead of focusing on his long political record of expedience, incompetent non-Romneys have morphed into Michael Moore propagandists — throwing not just Bain Capital under the bus, but wealth creators of all kinds who take risks in the private marketplace.”

While I and other conservatives may be uncomfortable with the way in which the Gingrich Super PAC is attacking Romney, we should also ask ourselves whether we should nominate a candidate who so susceptible to this line of attack.  What is upsetting to people like Limbaugh, Malkin, and myself is that a conservative is making these types of arguments against a fellow Republican.  We have come to expect this line of attack from the Michael Moores of the world and other liberals, but not from fellow conservatives.

If the Gingrich Super PAC documentary and corresponding ads have done anything, they have foreshadowed what a general election would be like if Mitt Romney is the Republican nominee.  No matter how many times Romney wears a pair of jeans on the campaign trail, he will be the poster boy for the one percent that the Occupy Wall Street crowd so despises.  While I believe that the Occupy movement is nothing more than an adaptation of ACORN, the anti-Wall Street sentiment is alive and well in America.

I find the Winning Our Future documentary disturbing, but even more troubling is the idea that conservatives might have to spend all summer and fall defending a weak nominee instead of going on the offensive and making this election about President Obama and his destructive policies that are already crippling our nation.  I don’t like the “When Mitt Romney Came to Town” documentary, but it should give Republicans pause about who is best positioned to run against President Obama this fall.

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About the Author

Craig Robinson
Craig Robinson is the founder and editor-in-chief of, a political news and commentary site he launched in March of 2009. Robinson’s political analysis is respected across party lines, which has allowed him to build a good rapport with journalist across the country. Robinson has also been featured on Iowa Public Television’s Iowa Press, ABC’s This Week, and other local television and radio programs. Campaign’s & Elections Magazine recognized Robinson as one of the top influencers of the 2012 Iowa Caucuses. A 2013 Politico article sited Robinson and as the “premier example” of Republican operatives across the country starting up their own political news sites. His website has been repeatedly praised as the best political blog in Iowa by the Washington Post, and in January of 2015, Politico included him on the list of local reporters that matter in the early presidential states. Robinson got his first taste of Iowa politics in 1999 while serving as Steve Forbes’ southeast Iowa field coordinator where he was responsible for organizing 27 Iowa counties. In 2007, Robinson served as the Political Director of the Republican Party of Iowa where he was responsible for organizing the 2007 Iowa Straw Poll and the 2008 First-in-the-Nation Iowa Caucuses. Following the caucuses, he created his own political news and commentary site, Robinson is also the President of Global Intermediate, a national mail and political communications firm with offices in West Des Moines, Iowa, and Washington, D.C. Robinson utilizes his fundraising and communications background to service Global’s growing client roster with digital and print marketing. Robinson is a native of Goose Lake, Iowa, and a 1999 graduate of St. Ambrose University in Davenport, where he earned degrees in history and political science. Robinson lives in Ankeny, Iowa, with his wife, Amanda, and son, Luke. He is an active member of the Lutheran Church of Hope.

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