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May 1st, 2012
 

Archer First Candidate To Air TV Ad in 2nd District Primary

Long before the calendar turned to 2012, John Archer was campaigning for the Republican nomination in Iowa’s 2nd Congressional District.  Archer made the most of his early start by getting to know key activists and becoming familiar with the new district.

With the June 5th primary just over a month away, Archer is now taking his message to the airwaves.   Archer has been running a new TV ad on cable networks throughout the district since Monday, April 23rd.  His primary opponent, Dan Dolan, has yet to run a TV ad.

The Archer ad is a simple and straightforward.  It stresses the importance of the United States Constitution and also touches on some core conservative principles.  The ad is aimed directly at typical primary voters.  In fact, it is a similar to the first TV spot that Brad Zaun ran in his 2010 campaign in the 3rd Congressional District.  Like Archer, Zaun was the first candidate to air a TV ad.  Victory Enterprises from Davenport produced both Zaun’s and Archer’s ads.

It will be interesting to see what role TV ads will play in the 2nd District primary.  In 2010, Mariannette Miller-Meeks won the 2nd District Republican nomination without running a single television ad even though three other primary opponents were on the air.  TV played a larger role in the 3rd District primary in 2010 with both Zaun and Jim Gibbons airing commercials.  Even though Gibbons spent more money on broadcast TV, Zaun prevailed in large part because of his strong connections in Polk County.

Broadcast TV might be difficult for Archer and Dolan to afford since the district incorporates three television markets.  However, Archer’s ability to already be on cable gives him an advantage over Dolan.  Cable ad buys allow the candidates more opportunities to target potential voters, but it may take a while longer for their message to penetrate.  With few other political ads to compete with, more and more people are noticing Archer.

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About the Author

Craig Robinson
Craig Robinson is the founder and editor-in-chief of TheIowaRepublican.com, a political news and commentary site he launched in March of 2009. Robinson’s political analysis is respected across party lines, which has allowed him to build a good rapport with journalist across the country. Robinson has also been featured on Iowa Public Television’s Iowa Press, ABC’s This Week, and other local television and radio programs. Campaign’s & Elections Magazine recognized Robinson as one of the top influencers of the 2012 Iowa Caucuses. A 2013 Politico article sited Robinson and TheIowaRepublican.com as the “premier example” of Republican operatives across the country starting up their own political news sites. His website has been repeatedly praised as the best political blog in Iowa by the Washington Post, and in January of 2015, Politico included him on the list of local reporters that matter in the early presidential states. Robinson got his first taste of Iowa politics in 1999 while serving as Steve Forbes’ southeast Iowa field coordinator where he was responsible for organizing 27 Iowa counties. In 2007, Robinson served as the Political Director of the Republican Party of Iowa where he was responsible for organizing the 2007 Iowa Straw Poll and the 2008 First-in-the-Nation Iowa Caucuses. Following the caucuses, he created his own political news and commentary site, TheIowaRepublcian.com. Robinson is also the President of Global Intermediate, a national mail and political communications firm with offices in West Des Moines, Iowa, and Washington, D.C. Robinson utilizes his fundraising and communications background to service Global’s growing client roster with digital and print marketing. Robinson is a native of Goose Lake, Iowa, and a 1999 graduate of St. Ambrose University in Davenport, where he earned degrees in history and political science. Robinson lives in Ankeny, Iowa, with his wife, Amanda, and son, Luke. He is an active member of the Lutheran Church of Hope.




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