Brad Zaun has launched the first TV ad in Third Congressional District Republican primary. The ad entitled, “If You Believe,” is airing on Des Moines television networks and cable systems across the district.
Zaun’s television buy is interesting because he is the first candidate to begin airing ads. Zaun, who is the only candidate in the race that holds elected office, is also considered to be the best known in the district’s most populated county. Either Zaun has polling data that shows he is not as widely known as many people think he is, or he has the financial resources to run a protracted TV campaign.
Another reason why the Zaun campaign might have launched its first TV ad today is because they are attempting to shift the focus from its financial disclosures that all congressional candidates must file with the Federal Election Commission by midnight on Sunday.
Victory Enterprises, a Davenport political consulting company who advises Zaun, used a similar strategy with former Republican gubernatorial candidate Christian Fong. Fong was the first candidate to run radio ads, but ran out of money and ultimately dropped out of the race.
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