It’s impossible to find someone in Iowa who is not cheering for the University of Northern Iowa Panthers in the NCAA men’s basketball tournament. Ever since UNI upset Kansas last Saturday night, nothing has been more talked about in Iowa than the UNI basketball them. No other TV program is being more watched tonight, than their game against Michigan State.
Tonight’s game is kind of like the Super Bowl for Iowans, and one campaign wisely decided to communicate to the largest TV audience in the state. Former Governor Terry Branstad aired his first TV ad tonight. The ad is a sixty-second version of his web video that’s been on his website.
Running the ad during the UNI game was a wise move for a campaign that has the financial resources to do it. Since it’s the weekend, it’s likely that the Branstad campaign purchased ad space for the next round of the tournament in case UNI advances. Whether or not UNI wins or loses, its still money well spent since the Elite Eight games will draw large TV audiences in the state.
I was able to find the ad on the Branstad website.
Tim Albrecht, Branstad’s Communications Director, is a graduate of UNI.
Update: Governor Culver was hosting a watch party with Democratic legislators tonight. I guess we know what they are talking about tonight.
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