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March 26th, 2010

Branstad Airs First TV Ad During UNI Game

TEBIt’s impossible to find someone in Iowa who is not cheering for the University of Northern Iowa Panthers in the NCAA men’s basketball tournament. Ever since UNI upset Kansas last Saturday night, nothing has been more talked about in Iowa than the UNI basketball them. No other TV program is being more watched tonight, than their game against Michigan State.

Tonight’s game is kind of like the Super Bowl for Iowans, and one campaign wisely decided to communicate to the largest TV audience in the state. Former Governor Terry Branstad aired his first TV ad tonight. The ad is a sixty-second version of his web video that’s been on his website.

Running the ad during the UNI game was a wise move for a campaign that has the financial resources to do it. Since it’s the weekend, it’s likely that the Branstad campaign purchased ad space for the next round of the tournament in case UNI advances. Whether or not UNI wins or loses, its still money well spent since the Elite Eight games will draw large TV audiences in the state.

I was able to find the ad on the Branstad website.

Terry Branstad – Comeback from Governor Branstad 2010 on Vimeo.

Tim Albrecht, Branstad’s Communications Director, is a graduate of UNI.

Update: Governor Culver was hosting a watch party with Democratic legislators tonight. I guess we know what they are talking about tonight.

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About the Author

Craig Robinson
Craig Robinson is the founder and editor-in-chief of TheIowaRepublican.com, a political news and commentary site he launched in March of 2009. Robinson’s political analysis is respected across party lines, which has allowed him to build a good rapport with journalist across the country. Robinson has also been featured on Iowa Public Television’s Iowa Press, ABC’s This Week, and other local television and radio programs. Campaign’s & Elections Magazine recognized Robinson as one of the top influencers of the 2012 Iowa Caucuses. A 2013 Politico article sited Robinson and TheIowaRepublican.com as the “premier example” of Republican operatives across the country starting up their own political news sites. His website has been repeatedly praised as the best political blog in Iowa by the Washington Post, and in January of 2015, Politico included him on the list of local reporters that matter in the early presidential states. Robinson got his first taste of Iowa politics in 1999 while serving as Steve Forbes’ southeast Iowa field coordinator where he was responsible for organizing 27 Iowa counties. In 2007, Robinson served as the Political Director of the Republican Party of Iowa where he was responsible for organizing the 2007 Iowa Straw Poll and the 2008 First-in-the-Nation Iowa Caucuses. Following the caucuses, he created his own political news and commentary site, TheIowaRepublcian.com. Robinson is also the President of Global Intermediate, a national mail and political communications firm with offices in West Des Moines, Iowa, and Washington, D.C. Robinson utilizes his fundraising and communications background to service Global’s growing client roster with digital and print marketing. Robinson is a native of Goose Lake, Iowa, and a 1999 graduate of St. Ambrose University in Davenport, where he earned degrees in history and political science. Robinson lives in Ankeny, Iowa, with his wife, Amanda, and son, Luke. He is an active member of the Lutheran Church of Hope.




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